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Trophy Pet Foods Your Franchise Opportunity



Latest Testimonials

"Tina Bingham franchisee testimonial for Trophy Pet Foods"

It gives me particular satisfaction to see a new customer that perhaps had behavioural or health problems transform into a much healthier and happier pet as a result of being on Trophy Pet Foods.

"Sharon Leicester franchisee testimonial for Trophy Pet Foods"

I am happier than I’ve ever been and have a much better quality of life.

"Marion Clemens franchisee testimonial for Trophy Pet Foods"

I wanted a way of bringing my passion for animals into my work life and Trophy ticked all the boxes

  Show 4 more testimonials ››

Franchise Details


Trophy Pet Foods Your Franchise Opportunity

The Trophy Pet Foods Franchise is a successful Pet Food Delivery Business. The business has been established since the early 1990's, the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and has a substantial team of passionate pet people/franchisees. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.

Convenience, Quality, British is what defines Trophy Pet Foods. From their quality, British made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to your friendly customer service. All combine to provide a winning combination.

Trophy realise just how important and what a big decision it is to enter into a new venture and start a new business. But this is where franchising comes in. They have the correct skills, experience and know-how necessary to make your new Pet Food Delivery Business succeed.

Trophy train, support and guide you along the way. Their tried and tested formula combined with their superb launch programme and support package are designed to ensure every new franchisee can grow and develop an exceptional local pet food business. There is, immediately, the strength of a large organisation behind you – a proven system.

The Trophy Pet Foods Franchise:

  • · Flexible working hours, working from home to suit both you and your customers
  • · Exclusive area
  • · Unique British brand manufactured at their own plant
  • · Sustainable high margins
  • · Expert training which not only gives franchisees Trophy Nutritional Adviser status but also the knowledge & know-how to talk passionately and confidently to customers
  • · Positive cash flow
  • · Low food miles, sustainable sourced British ingredients
  • · A proven system
  • · Huge job satisfaction

Trophy Pet Foods is a family run business and has a large team of successful, established franchisees. When you visit their Head Office in Oxfordshire you will see the support and back-up facilities that are in constant operation. This will enable you to visualise how it all works, from Head Office support, in the field, their distribution warehouse & plant, to your own area.

A Trophy Pet Foods Franchise provides the security of a strong brand that gives you the benefit of running your own business to suit your time and circumstances.

The Trophy Products:

The Trophy pet foods are made from only the best available ingredients and to the highest of standards. In a thriving pet food market it is vital that Trophy pet foods, products and services are of the highest calibre, whilst remaining competitively priced. Trophy has been in business for over 26 years and this background, knowledge, knowhow and research, coupled with working with their established Trophy franchisees has resulted in the unique brand and range of Trophy Pet Foods we see today.

The Trophy range is extensive and includes complete nutritionally balanced foods for all pets. Spread over 4 ranges (Premium, Holistic, Lifestyle and Standard) with 23 exclusive dog foods, 4 distinctive cat foods and a holistic tinned dog food range; Trophy foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.

From puppies to mature dogs, active to weight loss, gluten free, hypo-allergenic, working dog diets, skin and coat management, allergies, food intolerances to digestive issues – Trophy have a food that will suit. They also do food for the ‘normal’ pet dog, complete care cat foods, a wild bird seed range, chicken foods, as well as a small mammal range.

Trophy stock a complete, evolving range of pet accessories, treats, pet care items, feeding utensils, grooming and hygiene products. This enables you to offer a one stop shopping concept. They really do cater for everything the British pet owner requires. They manufacture their food each week to maintain freshness and specially select the best ingredients available ensuring that the foods are nutritious, palatable and balanced.

Just a few of key benefits:

  • · Trophy unique natural recipes
  • · Rich in human grade fresh meat or fish
  • · 100% satisfaction guarantee
  • · Complete balanced nutrition
  • · No artificial colourings, preservatives, flavourings or antioxidants
  • · Naturally hypo-allergenic
  • · Lower feeding rates / price savings

Customer service is a priority with free nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy Pet Foods Franchisee to promote to their customers. Plus microchipping, free dog weighing and healthcare items, treats & accessories and pet insurance to ensure good add on sales.


Trophy works closely with each new franchisee to establish a large customer base within the first few months. With a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and a high customer retention rate.

Price, service, product choice, free home delivery, free nutritional advice etc are all relevant factors for your customers switching to The Complete Trophy Pet Care Service. Once a customer is a Trophy customer, they remain very loyal, with established Trophy franchisees reporting up to a 90% retention rate.

A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badge, promotional literature, leaflets, and advertising; samples, food bags, starter packs and show equipment.

Your vehicle will also be kitted out with Trophy's own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a professional mobile pet food franchise.

Training and Support:

The first 4 days training (spread over a week at the offices in Oxfordshire) kick starts the business. Followed by 4 days of in field training in your area with your Franchise Support Manager (FSM). This is then followed by a 1 day work shop, after approximately 3 months of trading, to review and discuss your new business, consolidate and plan for the future. Also included is a further 1 day of Show/Event training by an established Trophy Franchisee to guide you through your first show or event.

Franchisees have full access to their own Trophy Franchise Support Manager (FSM), who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will also guide the new franchisee through their first few years with Trophy.

You are never alone when you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. They are also with you every step of the way, after all your success is their success! One of the many benefits of running your own business in conjunction with Trophy is the level of support they can provide for you.

Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, Local & National advertising, help with growing the customer base, seminars, a franchisee council, motivational support and, of course, the FSM's. Plus seasonal newsletters for all your customers, brand building programmes, the main Trophy website and social media. Linked to the Trophy website, you will have your own pages for an individual message to your customers. Plus the Famous Annual Conference, a customer referral scheme and show/event support.

Over two decades, the Trophy Head Office Team have developed & perfected an excellent Launch Programme followed by some of the best support around. This product knowledge, nutritional advice and sales technique is exactly what is needed to develop a large customer base. Everything is tailored towards this goal, allowing the franchisee to become profitable as soon as possible.

The Trophy Pet Foods Franchise Package Includes:

  • · Ten day comprehensive training programme
  • · Exclusive territory, large enough to grow and expand your Pet Food Delivery Business
  • · Local advertising & marketing
  • · Starter packs of stationery and tools
  • · Accounts software & tablet
  • · Initial starter stock pack
  • · Trophy van livery and display module
  • · Nutritional qualification
  • · Corporate identity
  • · Trophy show equipment
  • · All promotional literature
  • · Effective launch programme & PR campaign
  • · Comprehensive operating manuals
  • · Dog weighing scales & trade scales
  • · Full back up and ongoing support
  • · Licencing rights
  • · Franchise Support Manager
  • · Brand building & proven system
  • · Video visual aids & tablet

The Trophy Pet Foods Franchise investment fee is £13,995 plus VAT and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.

Pet Nutrition Qualification

An independent, professional qualification for all new and existing Trophy franchisees - an independently certified CPD in pet nutrition and UK pet food legislation program. This professional CPD qualification will allow Trophy franchisees to offer a professional, dedicated service to their customers, built on trust, confidence in the advice given, and it will add value to the Trophy services, ensuring customers receive the best nutritional advice. This course is included as part of your franchise package.

In Conclusion

With the immediate strength of a large organisation behind you, our proven support and launch system and the support of our current franchisees you will never be without the knowledge you will need. We are market leaders in pet food home delivery and the original and largest mobile pet food franchise in the UK. Trophy Pet Foods are full members of the British Franchise Association, The Pet Food Manufacturers’ Association and is approved by the Ethical Company. We are proud to manufacture our food at our own plant in Northamptonshire and are passionate about our vision - we have always believed that quality nutrition is key.  We know that a local Trophy Nutritional Advisor / Franchisee is the best person to give friendly, expert nutritional advice.

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