In a unique communications partnership, the British Franchise Association (bfa) and ITN Productions are producing a news and current affairs-style programme exploring what a franchise is and how it benefits business and business leaders of today.
‘The Future is Franchising’ will dispel the many misconceptions around franchising. With many people showing little understanding of how franchising works the programme will aim to explain the industry to those who believe franchising is unaffordable, only for entrepreneurs, or impossible to fail.
Recent research finds that small business survival rates are as high as 91 per cent after one year of trading, but after five years, just four in ten small businesses will still be trading. However, in comparison, franchised businesses maintain a failure rate of less than 5 per cent after five years. This programme will explore the support, systems and training provided by the franchisor to enable this.
‘The Future is Franchising’ will play an important role for the British Franchise Association in explaining the model and encouraging people to look into franchising, as well as highlighting the contribution it brings to UK economy.
Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.
‘The Future is Franchising ’ will launch at a bfa event in Birmingham on 28th June 2018, and form part of an extensive communications campaign featuring bfa members, industry partners, government partners, as well as relevant journalists, writers and bloggers.
For more information, or to take part in this year’s programme, please contact Simon.Shelley@itnproductions.com T: +44 207 430 4810
Pip Wilkins, Chief Executive, bfa said: “This programme will enable the bfa to showcase the success and growth of franchising in the UK, whilst highlighting best practise within the sector. We are excited to be working with ITN Productions and our members to present the diversity and opportunity franchising has to offer to the wider business community.”
Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with the British Franchise Association to produce ‘The Future is Franchising’ a programme exploring how franchise benefits businesses and the range of support available from franchisors. We want to bring to life the issues, solutions and future of our franchising industry.”
About ITN Productions
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
For more information visit: http://www.itnproductions.co.uk
About the British Franchise Association
The British Franchise Association (bfa) is the voluntary self-regulatory body for the UK franchise sector. Franchise businesses must pass a standards-based accreditation before they can become a bfa member. The Association promotes ethical franchising practice in the UK and helps the industry develop credibility, influence and favourable circumstance for growth.
For more information visit: https://www.thebfa.org/