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How to get the most out of a Franchise Exhibition

May 31st, 2017 by Joel Caws in Franchise Tips

How to get the most out of a Franchise ExhibitionVisiting franchise exhibitions is a great way for prospective franchisees to learn more about what may be their next career step. Exhibitions offer a wide range of information from a variety of different sources. It is important for you to be able to get the most out of the exhibitions you visit and the time you have to spend there.

Click here to find out the next opportunity to visit an exhibition exclusively supported by the British Franchise Association.

Potential Franchise Businesses

Exhibitions will have a large amount of franchises exhibiting and it is important you make time to see the ones you are most interested in. Do your research ahead of time and find out who is going to be there, what stand number they are on, and consider the questions you want answered. Franchisors will also be handing out brochures throughout the day. Many people opt to take as many brochures as possible and browse through them at their own leisure. But remember: the opportunity to speak to the franchisors at the exhibitions is a unique one so take the time to speak to the people you are most eager to meet. Some franchisors will be happy to book you in for a meeting at the exhibition, so if you’re pushed for time make sure you speak to the franchisor to see what they can arrange. Exhibitions are also a fantastic opportunity to meet current franchisees. They will be there to speak to you to give a clear understanding about what it’s like to be a franchisee.

Seminars and Workshops

Throughout the day, there will be a number of seminars and workshops going on that will offer impartial advice for potential franchisees. Most exhibitions will provide you with a timetable of events so make sure you have a look at what’s on. Not everything will be relevant but there will be something for everyone. Many exhibitions are held over 2 days, with some seminars being repeated on the second day. Before you arrive at the exhibition, make sure you know which seminars you want to listen to, where they will be and anything you may want to ask the speaker. The presenters will all be experts in their field but all seminars will range in topics. So consider hearing from the franchisors, franchisees and independent franchise experts.

Professional Advisors

Meetings can be arranged to speak to banks, lawyers, financial professionals and business advisors whilst at the exhibition. These may need to be booked ahead of time, so make sure you check on the exhibition website. These meetings can be invaluable and can provide you with impartial advice and best practises for moving forward in your franchise journey. The advisors can set you up with who to talk to, what to do and where to go in order to secure the next steps in the franchise process.

Find out more about upcoming franchise exhibitions by clicking here.


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