About Us
The Grins 2 Go® franchise is designed as a disruptive business model to bring the best of service and technology to meet the needs of the customer in the photography space.
You're ready to be in business for yourself. You see the vast market potential in the world of portrait photography. So do we! Grins 2 Go is is an innovative franchise so unique and exciting that it may be the picture perfect opportunity you've been waiting for. We're proud to named on the "30 Hottest Franchises for 2006". The Two Concepts
- Grins 2 Go® Studio: They Come To You
Your customer sees the Grins 2 Go® Studio as an upscale, eclectic, customer friendly place that combines a portrait studio, framing gallery, viewing lounge, and retail selling area complete with an APM (automated photo machine).
The Studio is equipped with state-of-the-art digital photography and printing equipment, production tools, management tools, and the one-of-a-kind proprietary Grins 2 Go® Network.
Our products and services: portraiture, custom framing and digital photo prints.
- Grins 2 Go® On Location: You Go To Them
To the customer, you’re there to capture all the excitement of their corporate functions, private parties, youth sports events, portraits, and more. You can even print their photos on the spot. Talk about an ingenious concept!
For you, there’s a fully outfitted On Location trailer or van that lets you set up anytime, anywhere. Lights and cameras, a complete computer and production set-up, all wrapped in custom cases for easy set-up and breakdown - you’ve got it all to shoot, print and sell on location.
The niche is corporate events, private parties, sports functions, fundraising events, directories for churches and other organizations, and anyone who loves parties!
On Location products and services: Event photography, organized portraits, and location portraits. Indoors or out.
Getting started
If you've got the drive for a Grins 2 Go® franchise, then we’ve got the rest. To get you started we provide launch marketing, design criteria, site-selection assistance, training, support and, most of all, leadership with franchising expertise.
Training and Support
Although it does help to be technically inclined, have a creative side and an eye for style. Our Portrait Styles Manual, Operations Manual, and comprehensive training will teach you how to prep your set and your customers; how to use your camera and your lighting; and, of course, maximize post production and printing options. It will also guide you in running and managing your business.
We know that our success is linked to your success. Our mission of becoming a #1 company defines our commitment in providing the highest level of support to our franchisees. Some of our support includes:
- Ongoing research and development of the Grins 2 Go® system
- Ensuring the Grins 2 Go® Network continues to deliver smart and efficient business processes
- Creative marketing solutions
- Continued development of our Grins® Photography Styles
- Ongoing training, seminars, and conferences
- Financial and operational analysis of your business
- Unlimited consultation to help you build the Grins 2 Go® business in your market.
Marketing
Our marketing plan operates on three levels - local, regional/co-op and national. The goal is simple: bring customers in, have them spread the word, and keep them coming back.
The Marketing support includes:
- Annual Marketing calendar with promotions and events
- Three system-wide Perks Programs: Go Grins®, Grins 2 Grow® and Grins I Know®
- Grins2Go website
- Toll free nationwide number
- Artwork for direct mail, e-mail blasts, advertising
- Collateral for in Studio and On Location
Financial
Cash Investment: Studio: $65K - $87.5K / On Location: $30K - $35K
Total Investment: Studio: $217,922- $291,475 / On Location: $99,601 - $115,633 / Regional Licensee: $73,000 - $93,500 +
Minimum Net Worth: $225K - $300K / On Location: $150K / Regional Licensee: $500K to $1M
Franchise Fee: Studio: $25K / On Location: $17.5K / Regional Licensee: Minimum $50K
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