About Us
As a leading hotel franchisor, Choice Hotels International has more than 60 years experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically.
We have over 5,000 properties open or under development in 44 nations and spend more than $50 million annually to market our brand names to travelers in local, regional, national, and international markets. Our diversified portfolio of brands includes:
Comfort Inn,
Comfort Suites,
Quality, Sleep Inn,
Clarion,
Mainstay Suites,
Econo Lodge,
Rodeway Inn,
and our boutique brand extension, Clarion Collection. Why a Hotel Franchise?
- Lodging is a large, profitable industry in a growth cycle.
The United States Lodging Industry consisted of 48,874 hotels with 4,476,471 rooms as of December 31, 2005. Industry revenues rose to $122.7 billion for the 2005 calendar year, of which 38.8% was gross operating profit.
- Hotels offer the benefits of real estate investment.
Hotel franchisees often own the real estate associated with the franchised business they operate. Real estate can build equity, which can translate into an opportunity to build wealth and create a legacy for you and your family.
- Lodging offers owners management options.
You decide if you want to self manage your property or hire a management company unlike other industries that require their owners to manage day-to-day operations.
- Hotels are a great way to support your community.
Hotels create a lot of jobs. They are a highly visible asset to the community, and demonstrate your commitment to investing in your community.
- Focus. Franchising is all we do. We do not own or manage hotels. This means we are entirely dedicated to maximizing your hotel’s performance.
- Integrity. Unlike many other franchise companies, we provide written Fair Franchising and Impact Policies.
- Minority Incentives. We also offer opportunities for African-American, Native American and Hispanic investors to save up to $125,000* on any Choice brand.
*Terms and Conditions apply.
Training and Support
New franchisees and their General Managers are required to attend a week-long training session at corporate headquarters.
Start-up Support. We have a dedicated support team for first-time owners who have all the expertise to facilitate the process for you, making it as smooth and understandable as possible. Our central reservation system will send business directly to you, unlike any other franchise.
Marketing
Each year, we spend $50 million in a highly visible national multi-branded marketing campaign, and our massive central reservation system books millions of rooms for our franchisees.
Last year, we sent more than $1.7 billion in gross revenues to our franchisees.
No other franchise offers this kind of immediate traffic. Financial
Cash Investment: 20-30% of total project costs
Total Investment: $2M - $10M
Minimum Net Worth: Varies
Franchise Fee: $ 25K - $50K depending upon brand
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