About Us
John Leonesio, founder and CEO of Massage Envy Limited, LLC. has spent the past 30 years as an executive in the health club and wellness industries. He has always kept a close eye on fitness and health trends and has helped to develop several concepts that met consumers’ changing needs and desires.He can honestly tell you that, in three decades in this business, he has never had as strong a feeling of being in the right place at the right time with the right program as he has today with Massage Envy.
The booming demand for quality, affordable massage services seems indisputable. And the validation of our innovative, membership-based approach comes from the most important source of all: the enthusiastic, paying members who are leading happier, healthier and less stressful lives thanks to Massage Envy. Now we are looking for the right people…individuals and groups with the resources, vision and dedication to excellence it will take to introduce the exciting Massage Envy concept to their market.
Why Massage Envy?
Located in high-traffic, easily accessible locations, Massage Envy clinics provide a soothing environment designed to calm the mind, spirit and body. Massage Envy’s well-appointed reception and waiting areas are designed to communicate both professionalism and comfort. Multiple therapy rooms are each enhanced with soothing music, soft lighting, the scent of aromatic oils and candles to create a relaxing ambiance.
A wide range of professional services are offered.
Massage Envy massage therapists cater to a wide range of massage clients, from those seeking relief for a medical condition to those who just want to feel great. Massage Envy services can include:
• Swedish Massage—a gentle, relaxing massage
• Pressure Point Therapy—for specific conditions for injuries
• Sports Massage—focusing on muscle groups relevant to a particular sport
• Deep Tissue Massage—releases the chronic patterns of tension in the body through slow strokes and deep finger pressure on the contracted areas
• Chair Massage—administered while the client is clothed and seated in a specially designed chair, these massages usually last between 15 and 30 minutes and enhance relaxation and circulation
• Other Massages—including specialized back massages, migraine-relieving massages, reflexology, maternity and infant massage
Training and Support
Comprehensive Training is provided, the areas that are covered are:
• Complete classroom training program
• "Hands-on” field training at an active location
• On-site training at your facility (at opening)
• Use of confidential training and reference manuals
• Marketing and sales training
• Periodic refresher and advanced training
• Ongoing field consultation and training
Start-up Support is also provided which includes:
• Guidance in all phases of the start-up process
• Site selection criteria and review
• Off-the-shelf facility design plans
• Guidance in recruiting qualified massage therapists
• Guidance in hiring and training staff members
• Grand Opening promotion planning
Ongoing Support
• Program enhancements and updates
• Consultation with home office staff and field support
• Scheduled visits from field support representatives
• Ongoing promotional and sales ideas and guidance
• New products and services development
• Systemwide meetings and workshops
Marketing
The Massage Envy locations deploy energetic marketing programs designed to attract first-time clients, to establish a strong referral network and to encourage high client usage and retention. Tactics include radio, TV, direct mail, print, public relations, phone directory, word-of-mouth, in-store and email marketing campaigns.
Financial
Cash Investment: $250K
Total Investment: $246K - $835K
Minimum Net Worth: $700K
Franchise Fee: $140K - $639.6K
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