Business Franchise US Liberty Fitness

About Us
Founded by Liberty Harper, has become one of the youngest female Franchisors in the U.S., Liberty Fitness is the fastest growing 30-minute woman’s fitness franchises in the industry. Recently ranked 3rd in the woman’s only fitness category by Entrepreneur Magazine’s Franchise 500, Liberty Fitness prides itself on helping women live a healthier lifestyle through fitness, nutrition and wellness.

Why we are different?
Fitness:
Proprietary, six-level adjustable hydraulic equipment that challenges any woman regardless of her fitness goals. Designed by women, safe for women. It makes a big difference!
Precor? Stretch Trainer Equipment is used to make sure that each member completes the necessary stretching program prior and after their 30-minute workout.
Fun fitness extras, such as Pilates and Yoga classes and other accessories supplement the 30-minute workout experience Liberty Fitness Club locations.
All franchise owners/managers are ACE (American Council on Exercise) certified personal trainers. Personal certified trainers support each member to help them reach their fitness goals.
Each Club is approximately 2,000 - 2,500 feet, which is larger than most competitors, creating an inviting atmosphere that allows plentiful space for fitness extras while others use the circuit training equipment.

Nutrition:
Liberty Fitness is the only woman’s fitness franchise company with it’s own online Health and Nutrition Diet Club. The Liberty Fitness Diet Club site is designed to bring harmony and balance to a woman’s life. The site tracks a member’s individual diet and provides nutritional support by a registered dietician 24 hours a day. Meal plans and calorie trackers are all designed around the woman’s 30-minute fitness workout. The customer can log-on daily from the Liberty Fitness Club, home or at the office.

Wellness:
Liberty Fitness Health Clubs offer a “spa-like” approach to ensure that each customer can get the extra pampering they deserve. Each franchisee can offer their members the Sunlight Solo Far-Infrared Personal Sauna treatment, Hydro Massage Bed treatment, or provide Massage Services to help generate more revenue for their Club. The Liberty Fitness business model is built on offering these types of additional revenue opportunities.

Why is the Woman’s Health and Fitness industry so strong?
Women in America are becoming more concerned about the rising rates of obesity and are seeing the devastating effects of being overweight. Because of this women are looking for effective ways to live healthier and happier lives.
Obesity is on the verge of surpassing smoking as #1 cause of preventable death. (Center for Disease Control Survey)
The most commonly purchased dress size in the United States is 14, up from size 8 in 1985. (Center for Disease Control Survey)

Baby Boomer Woman - The need to be young again!
According to American Demographics Magazine, a female baby boomer’s estimated annual spending on youth-enhancing products and services is $29,220.
The largest growth in fitness club memberships has come from individuals 35 years of age and older.
Shorter workouts are the top fitness trend predicted for 2004 by the American Council on Exercise (ACE), the leading organization in fitness certification nationwide.
“We’re seeing an anti-aging phenomenon unlike any in history”, Dr. Ken Dychtwald, a gerontologist and president of Age Wave.
More than half of the 33 million Americans who go to health clubs are over 40 years old. (SGMA International)

Liberty Fitness Franchise Support:
· One week training at Corporate Headquarters
· Two Day field training in marketing and club operations
· Operations and Marketing Manuals
· Targeted mapping services for real estate and marketing
· National brand marketing and advertising program
· Ongoing operations and equipment support
· Proprietary operations/marketing software

Finances
Liquid capital Required: $50 K
Total Investment Required: $100 K - $175 K
Financial Assistance: Yes