
THE GARAGE CONVERSION COMPANY Franchisee Case Study Phil Davis, The Garage Conversion Company franchisee, Redhill Previous life Phil has spent the last 10 years working in a sales role with high value computer software in the UK & America. Before that Phil ran his own construction business dealing with property development. Previously to that Phil was a policeman. Having spent the last 10 years travelling between America and the UK, Phil was ready for a new challenge with less travelling involved.
How he got involved with The Garage Conversion Company After searching through several online franchise websites and reading franchise magazines, Phil had a better idea about the type of franchise that he wanted. He decided to visit the National Franchise Exhibition in Birmingham in October 2007 to meet a few of the franchisors exhibiting. The Garage Conversion Company was one of the franchisors exhibiting and Phil had an opportunity to meet one of the Directors, Richard Benning and chat through the franchise opportunity. “They convinced me enough to come onboard,” remarks Phil who has now been trading with his Garage Conversion franchise for 4 months and has already achieved a turn over of £100K. Phil’s advice to new franchisees … Phil strongly believes that sales is the key to his success so far. “If you are going to take on a Garage Conversion Company franchise, you need to know about sales or get some sales training,” recommends Phil. “Sales is definitely the key, along with an understanding of basic construction. New franchisees will be putting their back office systems in place, engaging with potential customers, putting together a small team of builders and overseeing the garage conversions”. Due to Phil’s experience in sales, he is assisting The Garage Conversion Company to train new franchisees in sales to help give them the skills they need to succeed. When asked about the future, Phil comments “I plan to build a sustainable and successful business”. What Richard Benning, Co-Director of The Garage Conversion Company says: “Phil is a real asset to our team, not just as a franchisee but as a trainer. His experience in sales has proved invaluable as a training resource for new franchisees. Since he started in January he has taken on board all the advice and put our recommended systems in place. Phil’s enthusiasm and hard working attitude are the kind of traits that we look for in franchisees and we are sure that his franchise will become a sustainable success because of this”. About The Garage Conversion Company We are the UK's number one specialist for designing and converting garages into bedrooms, play rooms, kitchens and other uses. We have proudly maintained our position as the market leaders and continue to look to expand through our growing franchise network. Whether a home is being bought, sold or renovated, its owner is often interested in maximising on space and adding value to their property, especially in the current economic climate. We provide an increasingly popular solution in a growing industry, so there has never been a better time to get involved. Total level of investment for our franchise is £23,995 and 70% borrowings are possible.
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