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Press release date: 14-Jun-2007

In a pioneering new venture, leading signs and graphics company, Signs Express, have completed full vehicle wraps on two ‘One’ railway train carriages. The first of their kind, the wraps are an ideal promotional medium and have been commissioned by Norwich shopping centre, Chapelfield, to promote the retail development throughout the Region.

One operates train services throughout East Anglia and the Class 156 two carriage train will be used on several lines, travelling to key destinations including Cambridge, Ipswich, Great Yarmouth and Lowestoft.

Signs Express (Norwich) centre manager, Ken Venables said, “We have worked with One on a number of projects but never anything quite like this! Obviously we were delighted to be involved in a real first and with more train sponsorships planned, it’s a very exciting time to be working with them. We are specialists in vehicle livery and so often undertake vehicle wrapping projects but have never done something of this magnitude so are absolutely thrilled with the finished result.”

“We used 3M Control Tac vinyl because of its excellent fire rating and this was then laminated for a long lasting finish. In total we used over 225m of vinyl to completely ‘wrap’ the two carriages. The digitally printed sections were printed in house on our Mimaki JV3 and then fitted by a four man team ready for the launch of the trains on Monday 4th June.”

Clive Morris, Rural Business Director for One said, “This is an exciting development for One railway. Working with key partners will help to promote the attractiveness of using the train to key centres such as Norwich, encouraging more people to leave their cars at home. We have also been able to refurbish the carriages as part of the commercial arrangement ensuring rail passengers will enjoy a more pleasant environment on their journeys.”

The designs follow the corporate branding of Chapelfield, reinforcing their advertising campaigns featuring a striking image of two models and the bold statement ‘Love shopping love Chapelfield’. Sheridan Smith Marketing Manager for Chapelfield said, “We see this as an excellent way to get our message out to people throughout East Anglia whilst underlining the fact that Chapelfield is easily accessible by public transport.”

As part of the sponsorship, the trains have also undergone a complete refurbishment which included the replacement of table tops, seating and carpets within the carriages. Signs Express also provided the table top graphics, which depict Chapelfield branding.

The prestigious Chapelfield shopping centre opened in September 2005 and houses over 90 shops, making Norwich one of the best shopping locations in the Country.

Signs Express was established in 1989 in Norwich and has grown to become the UK & Ireland’s largest sign company with over 80 centres nationwide. Signs Express is a member of the British Signs & Graphics Association and the International Sign Association.

Providing a full signage solution, Signs Express supplies interior and exterior signs, vehicle graphics, banners, exhibition displays and window graphics to businesses large and small.

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UK - Signs Express Ltd franchise opportunity