Trophy Fat Club for dogs Trophy Pet Foods Franchise

Press release date: 13-Feb-2009

Trophy Pet Foods are pleased to announce the arrival of the Trophy Fat Club for dogs. Following the recent successes of a pet nutrition days held in towns all over the country and at shows and events last summer it was felt that there was a real need for dietary management and weight loss guidance for Britain's dogs. The fat clubs will be held all over the country and will be run by Trophy Nutritionally Trained Advisor's.

The town of Stafford will see the first club starting in early February run by Trophy Nutritional Advisor, John Thurley. John (owner of Trophy Stafford) said "We are a mobile service and our vans are fitted with weighing equipment, this combined with our nutritional expertise will to take the guess work out of dieting by providing a complete service from weight management and guidance to the feeding of a Trophy lite dog food".

Trophy Pet Food's Sales Director, Sue Reid said "We are looking for understanding and caring dog owners who are really committed to helping their overweight dogs lose weight. It will not be easy we all like to give tit bits, treats and leftover's to our dogs, but all this does is pile on the weight and encourages bad practice."

The dogs (and their owners!) will be asked to attend a fortnightly slimming club. Here the dogs will be weighed, assessed and their fortnightly loses (or gains!) recorded. It will also be a great opportunity for like minded dog owners to meet up and discuss how they are doing! The club is free to join and attend. Advice on diet, weight management, exercise and ideal weight goals will all be available at the club. Prizes and achievement awards will also be available to help motivate and keep on track!

Trophy offer a free home delivery service, Premium pet foods, free nutritional advice and a unique one stop shopping experience.

For full details and to see if there will be a Fat Club near you contact the Trophy Pet Foods Head Office

Trophy - the first mobile pet food franchise
Trophy Pet Foods was established in 1990, the first mobile pet food franchise. Since its conception, the company has been the market leader in its field and now has a large team of franchisees. Trophy is a nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.
 
The Trophy pet foods are made from only the best available ingredients and to the highest of standards. You have to have confidence in the products and services you sell and here at Trophy, this is easy to do. Trophy Pet Foods allows you to offer your customers Superior Nutrition at Affordable Prices. There is a huge range of branded Trophy pet foods, treats and accessories. The range is sold to the pet owning householder, the pet trade and other outlets within a defined area. This area will contain over 100,000 households with around 60,000 pets, so the market potential is enormous.
 
The Trophy Pet Foods service
Customer service is a priority with nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers. Plus micro-chipping and healthcare, treats and accessories to ensure good add on sales.
 
Trophy works closely with each franchise owner to establish a large customer base within the first few months. The best-formulated pet foods are of no use whatsoever unless they are eaten by the pet. Trophy have ensured that their products are palatable and tasty and that they appeal to the fussiest of eaters. With a “try before you buy” policy experienced franchisees can expect a 50-60% take up rate and great customer loyalty. Price, service, product choice, free home delivery, nutritional advice etc are all relevant factors for your customers switching to the “Complete Trophy Pet Care Service”.

Promoting the Trophy brand
A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badges, promotional literature, leaflets, and advertising, samples, food bags and show equipment. Your vehicle will also be kitted out with our own display module to create a mobile pet shop.
 
The Trophy franchise training programme
Trophy Pet food franchise owners undergo a targeted training programme. The course includes operations, product knowledge, nutritional training, sales and marketing, canvassing, pricing structures, planning and problem solving, growth and development. This is carried out over the first few months in the franchisees own territory, following an intensive Head Office based programme.
 
After 14 years of operation, the Trophy Head Office team have developed an excellent franchise launch programme followed by some the best support around. This product knowledge, nutritional advice and sales technique is exactly what is needed to develop a large customer base. Everything is tailored towards this goal, allowing the franchisee to become profitable as soon as possible.
 
How Trophy supports you
Trophy franchisees have full access to their own Trophy Franchise Support Manager (FSM), who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will guide the new franchisee through their first year with Trophy franchise.
 
What does a Trophy franchise cost?  
Trophy Pet Foods can offer all the essential elements to launch, develop and grow a great mobile pet food franchise.
 
The franchise fee for Trophy is £13,995 plus Vat. There are no hidden extras, though the franchisee will also need to fund a medium size van and working capital. The franchise fee includes:

• Nine day training programme
• A large customer base
• Protected territory, large enough to grow and expand
• Local advertising
• National advertising
• Starter packs of stationary and tools
• Trophy CD & accounts software
• Stock to the value of £1400
• Van livery and display module
• Corporate identity – including, corporate clothing, show banner & show sail & work bag.
• Promotional literature
• Effective launch programme (£2000 spent) with telemarketing campaign
• Comprehensive operating manuals
• Full back up and support
• Licensing rights
• Franchise support manager
• Brand building

• Am I willing to work hard to achieve my personal goal of running my own franchise business?
• Am I happy to meet new people?
• Do I like pets?
• Am I confident (with some training) to talk to people I may not know about their pets and introduce them to the Trophy concept?
• I am in good health?
• Do I want to work from home?
• Can I keep myself motivated and strive towards reaching my financial goals?
• Do I want to be my own boss and build a business with long-term value rather than stay with what I am doing or seek employment?
• Do I have around £8000 in liquid funds?
• Would my family support me in my new franchise venture?