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Pedal Powered Designs |
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Press release date: 9-May-2007 Leading signs & graphics company, Signs Express (Birmingham SW) and Smiths Design Group, both situated on Saxon Business Park Bromsgrove, have joined forces with Birmingham Adbikes to promote their services in an innovative and eye-catching way. City Cruisers - the environmentally friendly, rickshaw-style vehicles offer free transport around the pedestrianised areas of Birmingham city centre. The vehicles are operated through pedal power with an electrical back-up when needed, and will take passengers anywhere within the city centre. They can seat two adults and a child and even have space for small luggage items to save weary shoppers legs. Signs Express (Birmingham SW) centre owner Joe Smith said, ‘We decided to link-up with Adbikes as they launch their service in Birmingham to celebrate our first birthday. Adbikes provide us with a brilliant opportunity to advertise our range of signage services and we are pleased to support an ecological initiative for the city.’ Signs Express offer design, manufacturing and installation of all types of signage including interior and exterior signs, exhibition signage, vehicle graphics, window graphics and banners. The Adbikes have had digitally printed vinyl wraps applied to their shell. Signs Express (Birmingham SW) provided a comprehensive service, installing the graphics at their dedicated vehicle livery bay and production centre in Bromsgrove. The vinyls can be easly replaced and updated to cater for individual advertisers, without causing any damage to the vehicles’ original paintwork. Simon O’Carroll’s company, Smiths Design Group, is sponsoring another Adbike to demonstrate this unique and eco friendly advertising opportunity. It adds to their wide range of marketing support services which includes websites, brand management, design for print, technical CAD and 3D visualisation. The Adbikes are financed purely through the advertising of companies like Signs Express and Smiths Design Group; and provide an attractive and sustainable form of passenger transport free of charge. The modern-day rickshaws also prove popular world-wide and can be seen in major cities such as Berlin, London, Tokyo, Barcelona – and now Birmingham! They have also been in action recently at Twickenham for the Six Nations Rugby and Merry Hill Shopping Centre. | ||||
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