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Ovenclean rolls out local marketing campaign for franchisees |
Press release date: 22-Jun-2011
National Food Safety Week takes place from June 6th to 12th and is an annual event held to promote the importance of good food hygiene in the home. Ovenclean has used this as a catalyst for franchisees to promote their services locally, concentrating on the fact that a clean oven is more hygienic. Approximately 5.5 million people are affected by food poisoning each year. Food poisoning is caused by a number of factors, including not cooking food thoroughly and cross contamination. Another contributing factor is dirty ovens and barbecues whilst research shows that reports of food poisoning shoot up over the summer months. “By highlighting these facts to potential customers, Ovenclean franchisees have an excellent opportunity to raise awareness of the importance of their oven cleaning services,” says Anne Blee, Marketing Director. “In the past we have found activities such as these achieve good PR coverage in local press and generate new customer leads for franchisees. This is part of our ongoing marketing support service, delivering additional brand exposure to franchisees on their territories.” Ovenclean uses a unique 100 percent caustic free environmentally friendly cleaning system, which rids ovens and barbecues of germs, ensuring a safe, hygienic and fume-free environment, with appliances that are safe to use as soon as the cleaning job is complete. Ovenclean is the longest established and most successful domestic oven cleaning franchise in the UK, providing specialist oven cleaning services to a large, virtually untapped marketplace of domestic customers as well as schools, lettings agencies and hotels. The Ovenclean system effectively cleans ovens and hobs, Agas, ranges and barbecues, restoring them to pristine condition within a few hours. |
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Ovenclean has rolled out a marketing campaign capitalising on National Food Safety Week for franchisees to use in their local areas.