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Press release date: 28-Feb-2007
Sale to Marshalls Plc signals significant growth prospects for UK’s only landscape gardening franchise...
Scenic Blue, the company that pioneered the UK’s first landscape gardening franchise, has been acquired by Marshalls Plc – the UK’s no1 landscape transformation company. Marshalls’ decision to purchase Scenic Blue underpins the company’s commitment to delivering a total garden design and project management solution to its customers and signals a positive move to current and prospective Scenic Blue franchisees, who are poised to significantly benefit from the formal association with the new parent company.
New Business Opportunities for Our Franchisees...
Aside from the reassurance of the backing and support of a major Plc, Marshalls’ ownership of Scenic Blue also opens up a myriad of new business opportunities for Scenic Blue franchisees who will be able to capitalise on Marshalls’ substantial investment in marketing which includes the annual dispatch of over 1 million brochures, a highly sophisticated website and sustained annual consumer media campaign and a visible presence within the growing number of Marshalls’ Drive & Garden Transformation Centres around the country.
Marshalls Plc to sponsor Chelsea Flower Show...
In addition to this, the credibility of the Scenic Blue brand will be further strengthened by the recent announcement that Marshalls is to sponsor the highly prestigious Chelsea Flower Show for the next three years, firmly defining Marshalls / Scenic Blue’s industry leadership of the garden design and installation sector and underpinning the validity and kudos of the Scenic Blue franchise offering.
Commenting on the sale, Scenic Blue UK managing director Judy Behl pictured below with Chris Harrop, Marketing Director of Marshalls Plc said:
“Ever since we created the concept of a landscape gardening franchise, we have been committed to providing our franchisees with the very best business support to aid the development of a strong network of highly successful franchises. This announcement represents the next phase of the company’s planned development strategy. With the fantastic support of a major Plc and direct access to its considerable resources, we are confident that we will strengthen the appeal of the Scenic Blue franchise proposition which already enjoys an enviable reputation as a valid and increasingly salient investment for any business savvy entrepreneur”.
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MARSHALLS PLC ACQUIRES SCENIC BLUE UK - Marshalls Gardens and Driveways (UK) Limited franchise opportunity