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Gordon Ramsey enlists the help of Signs Express

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Press release date: 19-Jan-2007

Channel 4’s Ramsey’s Kitchen Nightmares visits the Fenwick Arms in Claughton near Lancaster this week which has received top chef Gordon Ramsey’s sharp tongue and effective criticism to make improvements to the pub’s menu.

Leading signs and graphics company, Signs Express (Lancaster), were on hand to provide signage improvements to the exterior of the pub, manufacturing and installing a banner and a double sided sign promoting the pub’s ethos.

Brian and Elaine of the Fenwick Arms have used real gravy in their dishes for over 30 years and now want to drive people back to making good traditional meat stock gravy. They are campaigning for people to stop using granules through a new website and also through signage at their premises, provided by Signs Express. The campaign is supported by Gordon Ramsey, who praised their gravy making skills whilst offering tips and advice on the business to generate increased sales.

Thomas Somers Cocks, owner of Signs Express (Lancaster) said, “We were delighted to work with Optomen Television on the new signs for the Fenwick Arms and to fit in with their tight deadlines and filming schedule. It’s a great local pub and their campaign for real gravy and traditional British food is effectively communicated with the signage installed so that everyone in the area is aware of what the pub stands for. With the help and assistance of Gordon Ramsey, I am sure that the pub will go from strength to strength and become a very popular destination for anyone looking for good quality food made from local produce.”

A digitally printed banner, spanning 1.5m x 0.5m, was installed over the entrance to the pub and a double sided sign measuring 0.5m x 1.2m with the text ‘Great British Pub Food’ was fitted to the establishment’s freestanding pub sign. The banner and signage were digitally printed in-house on Signs Express (Lancaster’s) large format printer. The signage was finished off with an over laminate for a long lasting and high quality finish.

Signs Express (Lancaster) is based on Caton Road in Lancaster and provides a complete design, manufacture and fitting service to businesses throughout the region. Supplying a full range of signage solutions including interior and exterior signs, vehicle graphics, banners and window graphics, Signs Express is a member of the British Sign & Graphics Association and part of the UK & Ireland’s largest sign company.

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