BFA Brand Builder of the Year 2008 Winner Dream Doors

	BFA Brand Builder of the Year 2008 Winner Dream Doors
Press release date: 17-Jul-2008 As finalists in the British Franchise Association’s Brand Builder of the Year Award, Dream Doors continue to celebrate the promotion, development and growth of their brand through the success of their franchisees. Kitchen makeovers, involving kitchen door and drawer front replacement, are big business, and Dream Doors made it a priority to ensure that their brand continues to represent the UK’s number one franchised kitchen door replacement company. Consistency is key to effective brand building and last year Dream Doors appointed top design agency Big Fish Creative to design all of its marketing material, including national advertisements, local franchisee ads, shop fronts, corporate literature and exhibition materials and equipment, creating a consistent and instantly recognisable brand image. By enhancing its brand aesthetics Dream Doors are confident that they and their franchisees have the best materials at their disposal for creating quality leads and better conversions. Recruiting quality franchisees is crucial in raising brand awareness, as the larger the network, the more Dream Doors showrooms are visible in the market, and the more revenue can be secured for re-investing into all areas of marketing and franchise support. Dream Doors now have 20 showrooms open across the UK, with seven opened in 2007, transforming the company into a genuine retail-based operation, with a competitive edge over its largely home-based rivals. With franchisor support, franchisees are committed to ensuring that the Dream Doors brand appears regularly in local exhibitions and regional shows, as well as in shopping centres and garden centres. Significant investment in brand image, and a more focused approach to brand marketing have helped to drive up group sales by 25 per cent, and allowed the company to develop a closer control over brand exposure and continue to explore new avenues for promoting the Dream Doors brand.

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BFA Brand Builder of the Year Winner - Dream Doors

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