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Franchisor Resource UK - Marketing

FRANCHISOR SECTION
This section contains information relevant to Franchisors. If you are a prospective franchisee then please go to our dedicated Franchisee Information Section

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Achieve High Rankings for your Web Pages

By David Lakins, Managing Director of Key Multimedia The web pages listed at the top of Google’s search results tend to have one thing in common - good writing. Picking up the theme of struc

At Exhibition Time

It’s Exhibition Time!As the summer comes to an end, we turn our attention to one of the biggest franchise exhibitions of the year at the NEC, Birmingham. And look at a new show that will arrive in the UK in February 200

dsicmm Briefing UK

What can we do to support you in the cost effective development of your Franchise Network? dsicmm is the UK’s leading and most innovative direct communication, print and mail company delivering an unrivalled range of da

Effective Franchise Marketing

By Sarah Cook, Managing Director of Coconut Creatives Protect your market share... It's always important to 'lead your pack' and it is has never been more important to do this than now. Franchisors

Franchisee Discovery Days

Franchisee Discovery DaysPlanning a ‘discovery day’ can really increase your lead generation and lead conversion rates and allow prospective franchisees to get a flavour for your business before they commit.Many f

Franchisor Marketing Tips

Low cost marketing tactics to fit an existing strategy I’m often asked about tactics which can fit into a marketing strategy, so this month’s tips focus on a few different ideas that can be done alongside your exi

Harness Your Franchisees Creativity in 2008

By Sarah Dyer, Managing Director of Coconut Creatives Someone once told me that there is a fine line between being fantastically creative by contributing the best idea of the day and acting like a complete i

Improve your opportunity to sell by writing effective website copy

By David Lakins, Managing Director of Key Multimedia The primary goal of all advertising, including website content is to be remembered. No matter what other marketing goal you want to achieve, if your audience doesn

Introducing dsicmm Marketing Solutions UK

dsicmm is the UK’s leading and most innovative communication, print and direct mail company delivering an unrivalled range of data, print, mailing and new media solutions. Our clients include financial services organisa

Marketing in a recession The Golden Rules

By Sarah Cook, Managing Director of Coconut Creatives Marketing in a recession - The Golden Rules.Firstly, don’t panic about marketing. It’s not an exact science but it is an art. Here are some tips of

Maximise Your Exhibition Leads

As Birmingham’s National Franchise Exhibition came to a close on the weekend, many franchisors will go back to the office with a handful of quality leads. But how can you increase the chances of converting these leads i

Maximise Your Website

By Sarah Cook, Managing Director of Coconut Creatives Almost every franchisor will be utilising online technologies and channels to attract leads from prospective franchisees. In many cases this results in prospects visiting

Search Engine Insight | understanding how search engines work

By David Lakins, Managing Director of Key Multimedia The ultimate goal for most companies with an online presence is to achieve that 1st page listing on Google – and stay there! But in order to achieve such a position i

Teaching New Franchisees to Look After Themselves

by Sarah Dyer, Managing Director of Coconut Creatives New franchisees often require quite a bit of ‘hand holding’ and it is during these first few months that they go through their real learning curve. Often fra

The Best Ways to Attract Profitable Franchisees

By Sarah Dyer, Managing Director of Coconut Creatives First and foremost, prospective franchisees must already have some degree of knowledge of the franchise industry otherwise valuable franchisor time is wasted in exp

The Franchisors Marketing Mix

Whatever mix of tools you apply to fulfil your business objectives, it is vital that they all communicate a consistent message designed for the target audience.So what exactly is marketing?Marketing is a widely misunderstood

The Importance of a Solid National Marketing Campaign

By Sarah Cook, Managing Director of Coconut Creatives A franchisors national marketing campaign has two major uses; to raise awareness of the branded franchise offering and to support existing franchisees.Showing them Value f

The Relationship Franchising has with PR

By Sarah Dyer, Managing Director of Coconut Creatives PR has often been the best kept secret to franchising success. But use it carefully, says Coconut Creatives.Many franchisees have used press releases very successfully to

Top Tips for using images on the web

By David Lakins, Managing Director of Key Multimedia Images are good design elements that will enhance a web site when used properly. If you use them well within your copy they will enhance the overall message you a

Top tips to make the most of your Exhibition attendance

by Victoria Bel Gil, Franchise Marketing Specialist, Coconut Creatives Having booked your stand weeks ago at your preferred show you are now looking forward to speaking to many potential franchisees, right? Wrong.

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Franchisor Resource UK - Marketing