UK Affiliate Dating Ltd -  Franchises for Women - Essex

UK Affiliate Dating Ltd -  Franchises for Women - Essex

Franchises for Women UK Affiliate Dating Ltd Essex

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Natalie Crosland, explains what it is like to be a Affiliate Dating Franchisee.

Natalie tell us a bit about yourself..

I hadn't worked for some time before I became a franchisee and had been sailing with my husband around the Mediterranean, Caribbean and States on and off for 10 years.

Why did you choose Franchising, and what are the benefits of it?

I didn't have any experience of working with computers except normal e-mail and internet use, I needed help with the technical side. Buying a franchise meant that there was a ready structure, with backup, so I wouldn't have to worry about that side of things, I think the benefits are being able to walk in to an organization that has all the systems in place, based on their experience and expertise. It seems less scary then starting up completely on your own.

Why did you decide on Dating Franchise?

I didn't - my sister, Eleanor, who has DatingDevon.com was looking for one and I just went along for the ride, it has been great for us to be able to work together on our Dating sites and we bounce ideas off each other the whole time.

What is your typical day like?

I go online first thing and check emails - who doesn't! Then I check my dating admin site for the latest figures and look at the profiles of my new members. I check my advertising (Google and Yahoo) and make any necessary adjustments. The actual business does not take up a lot of office time, as such. I have times when I don't have to do anything and others when I am researching - as in marketing, improvements to my site and accounting, etc.

What advice would you give to future Franchisees?

Make sure you really want to buy a franchise, rather than being sold one, and don't be blinded by the prospectus! Check, check, check the figures. Make sure you are capable of working with the tools supplied - i.e internet, web sites, branding etc. I wasn't and it has been a steep learning curve, though enjoyable. I don't know how much you can find out before buying a franchise, but do everything you can to verify the capabilities of your franchisor. You are completely in their hands and when they don't run smoothly, you don't either! Have enough financial backup to support yourself and the business for the first year or so.

It has taken time for the franchise I bought to settle down and the first year was very frustrating. However, the franchisor has now got in an excellent team and hopefully, with their help and back up, my DatingEssex business should go from strength to strength. It is an ideal business to run on a part time basis, as I do, as being live 24/7 I can work at any time that suits me, Also, I travel a lot and the great thing about an internet based business is that I can run it from where ever I am.

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UK Affiliate Dating Ltd - Franchises for Women - Essex


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| Dating Franchise UK Affiliate Dating Franchise | | Franchises for Women UK Affiliate Dating Ltd Essex | | |