Franchises for Women The Original Poster Company Limited Stoke on Trent
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Liz Cooper (Stoke on Trent)
Why I chose franchising
The back up support from the Franchisor and knowing it is a proven system that works, as opposed to a new business set up where you are on your own. The OPC model also fitted in with family life and gave me flexibility as a working Mum, having a home based franchise.
What I did before taking up a franchise
On site Recruitment Consultant. Long hours of 8-6 leaving no real home life.
How I raised the finance
I borrowed half of the money through family and half through a business loan.
The training and support I receive from my franchisor
The 7 day training programme was intense but helped me get going. The Support Office continues to help with any queries.
I also have a dedicated Business Development Manager that I can speak to for any help that I may need to move the business forward. He also visits me regularly to help me with my business planning and targeting new business.
The challenges I have faced
Managing cash flow initially, as I needed to invest in the franchise to grow my sales. The Original Poster Company did support me with development packages though to support my growth. There was no interest on these packages so I felt they really did back my development. Also finding customers without a Sat Nav was tricky, so I did invest in one!
My advice to someone thinking of buying their first franchise
Look into it very carefully and read the all the information. I looked at several companies before The Original Poster Company. They stood out as I thought their product sold itself as it was different to all the other card companies.
I would also advise that if you are not prepared to put in the hard work and be 100% dedicated then forget it.
My plans for the future
To keep growing my customer base and sales. Currently the franchise suits my lifestyle and although the hours I devote to my franchise are long I feel more in control of my destiny.