Franchise Directory

Franchisor Section

Advertise

IRUN Solutions Franchises for Couples success story

IRUN Banbury caters for 3 different websites

Bob and Ann Young of IRUN Banbury are helping a successful UK catering equipment business to increase its online sales of spare parts, to the levels enjoyed by similar suppliers in Italy and Germany, thanks to its three new IRUN websites.

Roger Keith, Operations Director of the Buttress Group, explains: ‘CaterParts, a subsidiary of the Buttress Group is made up of three different divisions CaterParts, CaterBits and Wobble Wedges. The CaterParts website sells spare parts for commercial catering equipment and is aimed at specialist service engineers. However, we found an increasing number of caterers themselves were using the site to source parts which do not any require technical expertise to fit, so to meet this need we set up the CaterBits website.

‘This site has an online shop which allows caterers, hoteliers and publicans to purchase catering equipment ancillaries and other associated spare parts out of traditional shop or business hours. At the same time, we also developed the Wobble Wedges website. Wobble Wedges are small plastic shims, used to level table legs or other wobbly pieces of furniture or equipment. Whilst the catering industry is a big market for this product, it was felt a separate website was needed to sell them as they have a far wider potential market. The result is two sites which work cohesively, with easy navigation between them.

Roger adds: ‘With an operation the size of the Buttress Group maintaining an internet presence is a challenge, so when I decided to increase the Group’s online sales I immediately contacted Bob Young of IRUN Banbury. Bob and I have a professional relationship which has spanned more than 20 years and with his marketing expertise and knowledge, I could think of nobody better equipped to put the Group’s companies on the internet map.’

Roger continues: ‘While Bob constructed sites, including banner designs, copywriting and search engine optimisation, I familiarised myself with the workings of the online IRUN package, WebBuildPRO, used to build the sites. I was impressed by its user-friendliness, flexibility and almost endless potential. It is nice to know I can quickly and easily make changes to the sites to maintain their freshness and appeal.

Roger concludes: ‘I see the three websites as being the foundation for the Buttress Group’s internet presence and I’m confident the online sales will rival those of my European counterparts in time.’

Set up three years ago, IRUN uses its business and marketing expertise to help clients understand what their internet marketing investment can do for their organisation and delivers solutions to achieve it. IRUN is rapidly expanding in the UK bringing a fresh approach and a portfolio of products and services to help businesses large and small run more efficiently. IRUN is currently looking for dynamic individuals who can help companies transform their performance to take the IRUN brand forward throughout the UK.

Click Here for the main page about this franchise

To receive further details from the IRUN Solutions Ltd franchise opportunity, please fill in your details below.

Information Request Form

Please fill out your details ( * = mandatory field )

Surname: *

Forename: *

Title: *

e-mail address: *

Evening Phone: *

Mobile Phone:

Daytime Phone:

House Name/No:*

Enter Postcode to find address: *

Address:

City/Town:

County:

Postcode:

Where do you want to trade?
*

Please select available capital:

I am looking for a: *

I am in a position to trade within: *

Any information you provide will only be used in accordance with our privacy policy. By clicking on the "Find my franchise matches" button above, you will be indicating your consent to receiving electronic marketing messages from us and / or businesses associated to us unless you have indicated an objection to receiving such messages by ticking the appropriate box(es) below. By clicking the "Find my franchise matches" button above you also confirm that you agree to our Terms & Conditions

If you do not wish to receive future information from companies associated with us, please check this box:

If you do not wish to receive future information from Select Your Franchise Ltd, please check this box:

Franchises for Couples UK - IRUN Solutions Ltd franchise opportunity