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SYF News may 2011
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Press release date: 12-May-2011 |  |  | 
Franchisor
Marketing Workshop
"Battle of the
On / Off Line
Marketing"
Wednesday 25th May 2011
Bracknell
| Marketing Workshops for Franchisee Recruitment growth Next workshop is: Wednesday 25 May - Bracknell
Topic: Battle of the on/offline Marketing!
With key guest speaker Nick Strong - Sarah and Nick will be going through ALL the on and offline routes to market to find your ideal franchisees with this informative, valuable day (if a little tongue in cheek in style!). AND because this is such a special event, a short video clip has been created to tell you about it in more detail:
Click here to watch our promo video
Bookings are now being taken for this event, as with all Coconut Creatives Franchisor Marketing Workshops, only 10 spaces are available for each workshop.
This event is being held at the Hilton Bracknell, just off the M3. Easy to find and loads of free parking available.
"I came on the workshop to find out really how to improve our recruitment process and today I've been given so many great ideas, which I think will save my franchise manager at least 6 days a month, which is absolutely fantastic. Also, I think it'll increase our conversion of franchise leads into franchisees significantly. So I've been really pleased with the day; I felt it was really good value and everybody's been really friendly. I'd certainly recommend it to any franchisors who are looking to improve the quality of their marketing," Sussanne Chambers, HomeXperts.
Email sam@coconutcreatives.co.uk or call 01725 511673 to request a booking form and check availability. | 
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Cathryn Hayes
HSBC Head of Franchising
| A shortlist of 13 franchisors has been announced in the 2011 bfa HSBC Franchisor of the Year Awards, supported by Express Newspapers. The finalists were selected from entries spanning multiple sectors, business size and locations across the UK to reveal this year’s potential Award winners. The Awards represent an opportunity for the UK’s best franchisors to gain recognition for their achievements in 2010; a year when many businesses had to work harder than ever to compete successfully in a tough economic climate. Finalists will now meet the judges face-to-face to bring to life the people, the passion and the stories behind their businesses which will inspire the next generation of franchisors and franchisees. Click Here to read more... | | 
| The inaugural Encouraging Women into Franchising (EWIF) Awards Ceremony took place London on 10th May 2011. The Awards were the first of their kind providing a unique opportunity to formally recognise the growing contribution women franchisees, women franchisors and women franchise service providers make to this sector.
The finalists and winners were announced at the Awards Ceremony held at the NatWest building in central London, and were attended by over 150 people from throughout the world of franchising.
Clive Sawyer, Chairman and Founder of EWIF, and Managing Director of Business Options one of the UK’s leading Franchise Consultancies commented: Click Here to read more... | | 
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Fiona Boswell
Senior Associate Solicitor,
Freeth Cartwright LLP
| A recent case1 has highlighted the courts reluctance to intervene in “rewriting” RC’s to make them enforceable. This means it is even more important to ensure that your RC’s are reasonable. RC’s – the Law The general rule is – a franchisor has a legitimate right to protect its interests in the territory where its franchisees operate – i.e. when a franchise comes to an end for a reasonable period of time the franchisor can prevent the former franchisee from competing with the incoming franchisee, and from poaching staff and/or employees etc. Click Here to read more... | 
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Sheilah Mackie - Senior Solicitor,
Blake Lapthorne
| The UK economy continues to see signs of pressure with inflation rising and retail sales figures static so there are continued challenges. Now is a good time for businesses to be innovative and think about how to improve efficiency and profitability. Many small business owners simply don’t have the time or resources to do this. This is where the strength of franchising comes into its own – you can help keep your franchisees focused, sharing your knowledge and experience. Looking at overheads seems obvious – but many small Click Here to read more... |
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Sarah Cook
Director
Cocounut Creatives
| The Importance of a Solid National Marketing Campaign
By Sarah Cook - Coconut Creatives A franchisors national marketing campaign has two major uses; to raise awareness of the branded franchise offering and to support existing franchisees. Showing them Value for Money
As most franchisors take a royalty from franchisees. It is important to show value for money. By demonstrating to your franchisees that their hard earned cash is being spent on promoting the brand nationally, it only helps to benefit them as more people will be aware of their business and what it offers. Using your Franchisees as Case Studies
Testimonials are just about the best way of gaining prospects confidence, so use your existing advocates for your brand to help sell your franchise package. Click Here to read more... | 
Iain Martin
Kyros Business Services | Back-To-BasicsStrategy To Aid Franchisee Recruitment
By Iain Martin of Kyros Business Services If you are an existing franchisor you may find this article very basic. However, having spoken to many franchisors, all of whom would like to recruit more quality franchisees, I am still surprised by the number who are not putting these fundamental elements into practise.
In my opinion, your starting point should be to create a roadmap explaining your franchisee recruitment process step-by-step (this can be shown to prospective franchisees) and a profile of your ideal franchisee.
You should also review your perceived franchisor competitors regularly to ensure that your franchise offering remains competitive and attractive. Your franchise package should define the fee, the costs of training and any capital and other items needed to operate the business, together with the required cash flow/working capital. Click here to read more... | 
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| Customer Conversion Reports for April are available online in your campaign manager. To view your report Login now. If you need assistance, or would like advice on how to improve your campaign please contact us at: info@selectyourfranchise.com | 
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| If you have any comments please Click Here to contact the Select Your Franchise team. | | | | | |
SYF News may 2011
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