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SYF News July 2011
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Press release date: 1-Jul-2011 |   |  |  Put this date in your diary – Thursday 17th November 2011 | THE 2011 BUSINESS BOOSTER AND FRANCHISE SUPPLIER SHOWCASE Put this date in your diary – Thursday 17th November 2011. This year’s Showcase event will feature even more franchise suppliers, a great guest speaker, a Franchising Works update (have you signed up yet?) and tons of ideas and ways to help make running your franchise system easier and more profitable. Not been to this event before? Don’t miss out again! Watch this short video The event will take place in the West Midlands and we will confirm all of the details in due course. In the meantime write “Business Booster and Franchise Suppliers” across November 17th in your diary! Do you sell a product or service that other franchisors would be interested in using? For more information about exhibiting at this event contact us now.... email: info@franchisesuppliers.co.uk. | |   Strategically Planning Your Recruitment Activities for Network Growth Wednesday 27th July Bracknell |  Wednesday 27th July – Bracknell Topic: Strategically Planning Your Recruitment Activities for Network Growth. Suitable for: Franchisors with a network up to 200 franchisees. Places available: 7 'Book 1 place, bring a colleague for free' offer valid until 30th June for this workshop' This is a unique opportunity to gain up to date insight on the latest marketing techniques that can help boost your franchise recruitment. Coconut Creatives is the ONLY franchise marketing specialist offering workshops that bring together independent experts in the key fields of marketing, PR, copywriting, branding, social media and events to show you how they all effectively combine to produce excellent results. You’ll take away some really valuable pointers...... View the BRAND NEW 3 minute SNEAKY PREVIEW workshop video Email: sam@coconutcreatives.co.uk to request a booking form and check availability. |  |  Mark Scott Director, Franchise Development Natwest | Natwest/RBS Franchise Funds Success June 17th, 2011 by Mark Scott in Franchise Industry News As it has been 4 months since the launch of the NatWest/ RBS Franchise Fund on the 7th February, I thought it would be useful to outline some of the things that have happened at RBS/NatWest as a direct result of the launch and its success. I am very pleased to say that the fund was extremely well received by both the franchise sector and the media. A successful communications, media and broadcast campaign was undertaken, reaching an estimated audience of 17 million people, with interviews on 29 regional radio stations, appearances on BBC Breakfast, Radio 5 Wake Up To Money & Today Radio 4. A number of National & Evening Newspapers also picked up on the story and this continues across the regions. This is fantastic news for franchising in general..... Click here to read more... | |  |  Geoffrey Sturgess Consultant Solicitor Warner Goodman Commercial | Franchise Agreement: It's all in the words... June 15th, 2011 by Geoffrey Sturgess in Franchise Legal A recent franchising case in the English High Court (MMP GmbH v Antal International Network Ltd) has thrown up some interesting questions and underlined the importance of using the correct words in a franchise agreement. Antal franchises a recruitment business. MMP was a franchisee in Switzerland. Miss Bosshard whilst working as an employee of MMP entered into a relationship with a male candidate that she was assisting to find employment. When the relationship ended Miss B used personal data about the candidate obtained from her assignment to pursue and harass him. He complained to Antal. They terminated the franchise of MMP. Click here to read more... |  | M Chris Roberts Director, Franchise Finance | Franchise Finance: Are the banks really open for business? June 24th, 2011 by Chris Roberts in Franchise Finance Undoubtedly Banks are open for business, providing the proposition they are assessing has been correctly thought through and presented by way of a professional and viable business plan. This means not only that the plan has to show how the money is going to be used, and how and when the borrowing is going to be repaid, but also a host of other important things. For example: the personal finances of the owner/s themselves, recent and up to date trading accounts (if the business is already trading), the basis on which the financial projections have been prepared (i.e. providing some evidence to back up the assumptions), and some comment on the market and the competition, explaining why the business is going to be competitive.... Click here to read more... |   Sally Anne-Butters Head of Media Coconut Creatives | Managing Reputation: don't leave it to chance! June 28th, 2011 by ally Anne-Butters in Franchise Marketing Too often, companies forget that they need to take action to manage their reputation. They could have very happy customers but very few people really know about how great their products are or how superb their customer service is. How can you grow your business into new regions or markets without shouting about the great reputation you have? How will you attract the best franchisees? The Chairman of the Institute of Directors, Neville Bain explains: “Organisations need to apply more attention to managing reputation. Firms with strong positive reputations attract better people. This gives rise to a virtuous circle of greater efficiency, better relationships with customers and suppliers, and enhanced legitimacy in the eyes of society as a whole.”...... Click here to read more... |  |  | Customer Conversion Reports for June are available online in your campaign manager. To view your report Login now. If you need assistance, or would like advice on how to improve your campaign please contact us at: info@selectyourfranchise.com |
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SYF News July 2011 Franchise Newsletter