SYF News August 2011 Franchise Newsletter

SYF News August 2011 Franchise Newsletter

SYF News August 2011

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Press release date: 5-Aug-2011

syf news June 2011

 





This Month

Up Coming Events

Coconut Creatives

Exhibiting Effectively:
increase your exhibition hit rate!

Thursday 1st September - Bracknell

This workshop is a MUST if you plan to exhibit this year at any national or regional franchise exhibition.

View more content…

All Coconut Creatives workshops are fun, forward thinking and delivered by expert speakers from a wide variety of backgrounds - each a specialist in their field.

Don't miss out - you still have time to dramatically improve your franchise leads and conversion for the second half of 2011.

Contact Coconut Creatives: sam@coconutcreatives.co.uk or call 01725 511673 for an agenda, booking form & availability.

 

View the 3 minute SNEAKY PREVIEW workshop video

Click here to read more...

 

Franchising Issues

Fiona Boswell - Senior Associate Solicitor, Freeth Cartwright LLP
Fiona Boswell
Senior Associate Solicitor
Freeth Cartwright LLP

Reclaiming Goods from Insolvent Franchises
June 29th, 2011 by Fiona Boswell in Franchise Legal

Franchisors’ sales contracts should contain provisions that help to reclaim products if a franchise becomes insolvent.

Retention of Title

In sales contracts this clause states that the franchisee’s right to own  the products is in some way conditional. Normally, the franchisee legally owns the products either, when it pays  for them , or when  payment of all outstanding sums due to the franchisor, not just the monies owed for those particular products, is made. This type of clause gives a franchisor the ability to reclaim unpaid for products from insolvent franchisees.

What To Do if your Franchisee is going into insolvency

A recent case concerning an insolvency in the fashion industry has highlighted that some businesses may not have the protection which they expect from their retention of title clauses¹ . This case specified certain steps that should be taken to rely on these clauses when customers become insolvent.

  1. Act promptly

Click here to read more...

Iain Martin - Director, The International Franchising Centre
Iain Martin
Director,
The International Franchising Centre

 

Trends in multi-unit franchising
June 30th, 2011 by Ian Martin in
Franchise Sales and Development in the UK, International Franchise Development

It seems to be a truism in franchising, that what the US industry is doing today, we’ll be doing in a year or so’s time. One trend which is accelerating there, is multi-unit single brand franchise owners, taking on additional brands. In this blog, I’m going to touch on a number of reasons for why its happening, and why franchisees in a similar situation in the UK, should consider going down the same route. Whilst I am focussing primarily on QSR operators, the principles are applicable across a range of sectors.

The first major benefit is diversification – I remember a year or so back when we had a health scare relating to beef (mad cow disease), burger sales dropped dramatically – if the owners of those restaurants had had, say a chicken concept to sit alongside their burger operation, the effects on their bottom lines would have been reduced considerably.

Its often possible to ‘leverage’ an existing management/support team – so that not only can a new brand be supported effectively from day one, but also the values and

Click here to read more...


Katheryn Hayes
HSBC Head of Franchising

 

Franchising in a difficult economy
July 8th, 2011 by Cathryn Hayes in Franchise Industry Views

The UK economy continues to see signs of pressure with the low retail sales, soaring fuel costs and utility bills. Now is a good time for businesses to be innovative and think about how to improve efficiency and profitability. This is where the strength of franchising comes into its own – you can help keep your franchisees focused, sharing your knowledge and experience.

Customers may delay payment – do your franchisees have the financial stability to survive if this happens? Managing overheads and identifying savings seems obvious, but is it being done? How much are franchisees taking out of the business – do they need to consider their spending levels? Are they managing their banking facilities well? Going overdrawn without agreement or exceeding limits can be costly.

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Franchisee Recruitment

Steven Frost - Partner, Smith & Henderson
Steven Frost
Partber, Smith & Henderson

6 Steps to Building Trust with Prospective Franchisees
August 1st, 2011 by Steven Frost in Franchise Sales and Development in the UK

Recent events have made it difficult to build trust. The forced nationalisation of banks, for example, saw many life-long customers queuing for hours to withdraw their savings. The MPs expenses scandal hardened the public’s widely-held scepticism about politicians and the phone hacking scandal damaged the media’s integrity.

Closer to home, franchisors are now likely to find that they need to give prospective franchisees more “reasons to believe”. Rather than just saying that their training and support are good, franchisors need to prove it. Otherwise, prospective franchisees may perceive the risk too high and either choose an alternative to franchising or worst still, their competitor.

Click here to read more...

Sally Anne Butters – Head of Media, Coconut Creatives LLP
Sally Anne Butters
Head of Media
Coconut Creatives LLP

10 ways to generate publicity to improve
your Franchise Recruitment

July 25th, 2011 by Sally Anne Butters in Franchise Marketing

Recent events have made it difficult to build trust. The forced nationalisation of banks, for example, saw many life-long customers queuing for hours to withdraw their savings. The MPs expenses scandal hardened the public’s widely-held scepticism about politicians and the phone hacking scandal damaged the media’s integrity.

Closer to home, franchisors are now likely to find that they need to give prospective franchisees more “reasons to believe”. Rather than just saying that their training and support are good, franchisors need to prove it. Otherwise, prospective franchisees may perceive the risk too high and either choose an alternative to franchising or worst still, their competitor.

Click here to read more...

 

Your Reports

 

Customer Conversion Reports for July are available online in your campaign manager.

To view your report Login now. If you need assistance, or would like advice on how to improve your campaign please contact us at: info@selectyourfranchise.com

SYF News August 2011 Franchise Newsletter