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Franchisor Marketing Workshop 20th September in Bracknell
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Press release date: 7-Sep-2011  | Franchisor Marketing Workshop, 20th September in Bracknell
Strategically planning your recruitment activities for network growth!
AGENDA & SPEAKERS
| | 9.30 | Registration and coffee | | 10:00 | Introduction to the day, the speakers and your expectations | | PART 1: | WHERE SHOULD YOU START WITH YOUR FRANCHISE RECRUITMENT? | | 10:30 | How to write your Perfect Pitch for attracting franchisees | | 11.00 | Attracting the right franchisees:
Franchise recruitment the ‘Coconut’ way - Sarah Cook
Branding for franchising - Emma Carter | | 12.30 | How to leverage the explosion of online video and viral marketing techniques
Jennifer Davidson | | 13:00 - 14.00 | Lunch and networking | | PART 2: | CHOOSING YOUR MARKETING COMMUNICATIONS CHANNELS | | 14.00 | Maximising your budget for recruitment
Sally Butters | | 14.30 | Techniques to utilise social media in franchising
Nick Strong | | 15:00 | Franchise Marketing Clinic & one 2 one sessions
Sarah Cook – Marketing strategy and tactics
Emma Carter – Brand, design and advertising
Sarah Walker – Copy writing feedback and ideas for books
Sally Butters – PR & advertising
Nick Strong – Social media
Jennifer Davidson – Event planning, execution and Discovery Days
(Refreshments available mid-way through session) | | 17.00 | Close | | Please note: Although this agenda should not change, we reserve the right to make last minute alterations to better suit attending franchisors and accommodate speakers.
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Franchisor Marketing Workshop, 20th September in Bracknell
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