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Franchise Information UK - Marketing

This section contains helpful information for those considering taking on a franchise. Click a link below to view only articles on a certain topic:-

Creativity in 2008

Someone once told me that there is a fine line between being fantastically creative by contributing the best idea of the day and acting like a complete idiot! Needless to say this is very true, however it is vital to create a

Five of the most frequently asked marketing questions

by Dee Blick Q1: What is marketing? Over the years I have read many definitions of marketing, but my favourite quote is from the late Peter Doyle, a marketing guru of the 20th Century. He defined marketing as a ‘

Franchise Marketing

by Dee Blick A practical marketing strategy will really influence your long- term business success. It is not about advertising, newsletters, mail shots or networking. These activities are addressed in your tactical marketin

Franchisor Marketing Tips 11

Same rules, new tools…Marketing communications has changed, not just for franchisors but for all businesses. While the rules to effective marketing haven’t changed, the creativity and choice of tools have.There

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Franchise Information UK - Marketing