Smith and Henderson Franchise Insights Sept 2011

Franchise  Insight                                            Sept 2011

Find out how... Ology Coaching has developed a franchise recruitment advantage and how through engaging with its franchisees it's going from good to great.

"As we received extremely positive feedback, our Franchise Satisfaction Benchmark results will add greatly to our recruitment efforts across the world." Dave Pike, Ology Director   Register Now Participate in the Franchise Satisfaction Benchmark and receive your free, no obligation franchisee satisfaction summary report. If your results are positive, you could also be recognised in The Best Franchise Awards this November. Please visit www .FranchiseBenchmark.co.uk for more information.     Click Here to Register Now The Challenge Ology is a leading coaching organisation, operating across four continents. Like all franchisors it needs to differentiate its franchise opportunity and build trust with prospective franchisees. The Solution Like 21 other franchisors to date, Ology participated in the inaugural Franchise Satisfaction Benchmark. Described as "painless" and "extremely well managed" by Ology Director, Dave Pike, its coaches were invited to complete an anonymous online survey about their franchise ownership experience. The Result 79% of these completed the survey, with almost 9 in 10 saying they would recommend the license to others. Ology plan to use their results to boost their franchise recruitment marketing and share their independent report with prospective franchisees to demonstrate how they deliver on their promises.   "It will also allow us to further improve our system" said Dave. "As it is an anonymous survey we received feedback that we were unlikely to otherwise gather. It highlighted a number of areas where we can make an immediate improvement.   "We highly recommend the Franchise Satisfaction Benchmark."

Our Promise The information collected through the survey process is completely confidential.  We will never publish a franchisor's results without their consent, so if your feedback is constructive, you have no need to worry.    About Us The Franchise Satisfaction Benchmark is provided by Smith & Henderson, a bfa-approved organisation that helps franchisors to recruit suitable franchisees and grow their businesses. www .SmithHenderson.com