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	Franchising in Economic Adversity
We all know that we may have a tough few months, if not few years ahead of us if the economy keeps heading in the direction it is. Running a franchise can be a highly lucrative way to do business if done properly, but we all, franchisees and franchisors alike, could do with keeping a close eye on the costs of running our businesses: keeping the non-essential overheads as low as possible, in the day-to-day operations we all have to undertake. One of the biggest drains on our two most valuable resources, time and money, is the personal management of the franchisees themselves. With the price of petrol heading into the stratosphere, extra fuel levys on flights and ever increasing rail ticket prices, simply going to see a franchisee to give them the personal service they require from their manager is putting bigger and bigger dents in profitability every time we step out of our own office. Now, for group meetings, you can get all of your franchisees to come to you, but if they are spending the best part of a day getting there for a two hour meeting, that’s a lot of time they are not doing what they do best- selling your products and services. Those travel costs impact on the franchisees’ own businesses and given the opportunity, don’t you think they would appreciate a better way to work themselves? What if there was a way you could hold meetings with your franchisees, be those individual appraisals or group discussions, which wasted absolutely no time in travelling and which you could budget for, to the penny, in advance? If you have issues with the amount of duty on the fuel you put into your car every day, or the cost to your business at the pump of that fuel when the oil companies are posting profits of billions, wouldn’t you like to work in a way which puts your finances back in your own control? Financial “belt tightening” doesn’t have to hurt: with DigitalMeeting you can let the phone and the web do the travel to the meeting for you, instantaneously with as many of your team as you wish. If you’d normally go to look over their spreadsheets, you can get them to show you any computerised documentation you wish whilst you sit at your own desk or even at home. Your franchisees expect you to offer them the very best tools with which to do their jobs. If they can use DigitalMeeting in their own work, or even better, you can get them to use their own DigitalMeeting accounts, our special Franchisors’ package means that you can earn revenue for all of the DigitalMeeting minutes they use. So how do we franchise during times of economic adversity? Reducing costs for everyone is the key, and with DigitalMeeting you can earn money from your franchisees whilst reducing their costs and make your management of them much less of a strain on your own finances, time and that all-important quality of life.

For further information on this subject, you can contact Neil Johnson using the contact form below.

UK - Neil Johnson Franchise Information