2012 brings growth boost for Franchising?
Joel Caws - Technical Director, Select Your Franchise
I’m sure many would agree that 2011 has been a tough year. Rising unemployment, the Euro-zone crisis and the possibility of a double dip recession have become all too familiar topics in the media.
It seems nobody has been immune to the aftermath of the recession during 2011, but an interesting report commissioned by the International Franchise Association, has indicated that franchising looks to be on path for growth in 2012. Of course, these figures relate to franchising in the US, but could it also be a sign that franchising in the UK could be on target for a similar growth pattern?
The report indicates that personal services such as educational services and health-care will lead the way whilst even retail and property based franchises look set for growth in 2012. If a similar trend was to follow in the UK, it will make starting up a franchise business in 2012 a very attractive proposition, especially in the light of continued ‘doom and gloom’ speeches by the government at the turn of the new year.
Choosing a franchise business can present a great way to start up your own business without the ‘suck it and see’ of non-franchise self-employment. By building your business on an already proven business model, you can help to reduce some of the risk of starting up your own business. No business venture is without risk, but doing all you can to reduce the risk of failure wherever possible is just good business sense.
Internet Marketing Strategies for Franchise Business – Part 3
Presenting at the Franchise Supplier Showcase event 2011, Nick Strong outlines a number of services that can help franchise businesses understand and take advantage of the Internet in marketing their business. With more and more people spending longer online, understanding how to harness the marketing power of the Internet is becoming ever more important. Nick Strong is MD of FranWeb and SelectYourFranchise.com that together provide services to enable you to market your franchise business more effectively online.
For the rest in this series of videos – See Part 1 and Part 2
Internet Marketing for Franchise Business – Part 2
In part 2 of “Internet Marketing for Franchise Business”, Nick Strong discusses the increasing importance of Facebook, LinkedIn and Twitter to your business. Nick looks at how using these important social platforms can make a difference to the growth of your franchise business.
This presentation was recorded during the Franchise Supplier Showcase event in November 2011.
For the rest in this series – see also Part 1 and Part 3
