Who owns your franchisees’ customer data?
Jim Connell is Business Developer at Wildfire Technology Ltd
Jim Connell of Wildfire Technology hosted a discussion to answer this question. Here he discusses the results.
“Recently I posed this question on Linkedin. As developers of franchise management software, it is important for us to know how franchises view data so that we can consider how we handle data in our own systems.
As with many franchising topics, this has caused a lively discussion, with participants from across the globe making interesting contributions. Most contributors believed that the data belongs to the franchisor, but this was not unanimous.”
Tags: business planning, finance, franchise business, franchise development, Franchise Finance, franchise growth, franchise information, Franchise Legal, franchise news, franchise suppliers, franchise tips, franchisees, franchising in the uk, Jim Connell
The breaking point of a flexible territory offering
Stuart Lee, Sales and Marketing Director of Atlas Mapping
Stuart Lee of Atlas Mapping discusses the unforseen implications of adding small urban areas to a franchise territory:
“An optimised franchise territory network is planned in advance and carefully thought out by a professional mapping supplier. These networks are constructed to provide the maximum revenue potential from the country where the franchise is situated.
Any changes made to the border of a territory will affect neighbouring territories and create a domino effect across the network, which can reduce the overall optimisation of the franchise.
So, what are the key things to consider when changing territory borders?”
Find the answers here: http://www.selectyourfranchise.co.uk/franchisor-resource/Business-Planning/The-breaking-point-of-a-flexible-territory-offering.html
Tags: business planning, franchise business, franchise development, franchise growth, franchise information, franchise research, franchise suppliers, franchise territory mapping, franchise tips, franchising in the uk, franchisors, stuart lee
Managing National Accounts
Simon Pullum – Managing Director, Azura Group
Simon Pullum of the Azura Group provides advice on how to manage your national accounts.
“In many networks National Accounts are a key source of additional and regular revenue for our franchisees.
Whilst the additional revenue is welcome, they often bring a large increase in administration. Common additional overheads are:
- Single point of contact to deploy jobs
- Consolidated invoices across all territories
- Performance metrics across all territories
- Out of hours Management
Managing this manually is very difficult and imparts a large workload onto your staff.”
Tags: business planning, franchise business, franchise development, franchise growth, franchise information, franchise research, franchise suppliers, franchising in the uk, simon pullum
