Sally Butters of Coconut Creatives talks us through planning for 2014:
“As the New Year approaches, so does the most important time of year to focus on franchise recruitment. The long summer holidays are over and many people will begin to consider a new career or business venture in the New Year so here are my top five tips for preparation for a successful 2014.
- Work your existing leads effectively. As mentioned in last month’s blog, keeping your leads ‘warm’ and keeping your franchise at the forefront of a prospect’s mind throughout their decision-making process is key to converting them into franchisees. Sending your prospect database monthly newsletters and updates will significantly improve your conversion rates.”
Tags: business planning, franchise a business, franchise business, franchise development, franchise growth, franchise information, Franchise Marketing, franchise recruitment, franchise research, franchise suppliers, franchise tips, franchisees, franchises, franchising, franchising in the uk, franchisors, sally anne butters
Find out what’s going on in UK franchising industry by clicking on the image – find out more about interesting brands and what franchisees are up to, from new technology to attending exhibitions:
Tags: franchise, Franchise awards, franchise business, franchise development, Franchise exhibitions, Franchise Finance, franchise growth, franchise information, franchise news, franchise opportunities, franchise research, franchise success, franchisees, franchises, franchises for sale, franchising, franchising in the uk, Self employment
Sarah Cook of Coconut Creatives talks about the importance of keeping your prospective franchisee leads warm:
“The busy autumn period is fast approaching after the quiet summer months. Everyone has returned from their summer holidays and it’s time for you to reengage those leads who may have gone quiet or who have pushed your franchise to the back of their minds whilst relaxing over the summer.
Once you have gained a substantial leads database, while it is important to continue gaining leads, it is also essential that you keep existing leads engaged in order to improve your conversion rates. It can take prospective franchisees around three to six months, on average, to decide whether or not to invest in your franchise.”
Tags: business planning, franchise business, franchise development, franchise growth, franchise information, Franchise Marketing, franchise recruitment, franchise success, franchise suppliers, franchise tips, franchisees, franchising, franchising in the uk, franchisors, Sarah Cook