Rhea Samrai of Dennis & Turnbull discusses the 2013 bfa conference:
“The Annual British Franchise Association (BFA) Conference was held just a few weeks ago at London’s prestigious Senate House.
BFA members and affiliates from across the UK gathered to share in what is one of the industry’s most important events, with d&t thrilled to support as Bronze sponsors.
The BFA conference held annually over 2 days offers members the chance to view the franchising landscape, examining how it has developed with time to become a thriving industry. With exhibitors holding stands in the main theatre sessions, visitors are offered an opportunity to speak with some of the best professionals in the industry and gain their advice on matters of interest or concern. Specialist led seminars provide all those attending with best-practice experiences and break-out opportunities for networking and socialising.”
Tags: BFA, British Franchise Association, franchise a business, Franchise awards, franchise business, franchise development, franchise information, franchise news, franchise success, franchise suppliers, franchising, franchising in the uk, franchisors, Rhea Samrai
Sarah Cook of Coconut Creatives continues her advice for how best to utilise the Summer months for your franchise recruit:
“As mentioned in my June blog post, the level of enquiries usually slows down during summer as most people go on holiday or have childcare concerns for the weeks of school holidays. This makes July a great time for you and your team to review your marketing campaigns and gather a fresh bank of case studies.
A case study is a great tool to amplify your company’s word-of-mouth. It describes how your business or products have actually benefited someone. Case studies also draw upon your company’s success stories and therefore make a great and simple marketing tool for your franchise recruitment.
It is important to update your bank of case studies on a regular basis. This showcases the continuous success of your brand and will give you a nice selection of fresh stories to use in your collateral over the busy autumn recruitment season.”
Tags: business planning, franchise a business, franchise business, franchise development, franchise growth, franchise information, Franchise Marketing, franchise recruitment, franchise research, franchise success, franchise suppliers, franchise tips, franchisees, franchising in the uk, franchisors, Sarah Cook
Simon Pullum of the Azura Group provides some ideas for keeping your franchisees’ sales up:
“Many franchisees, unfortunately, do not put as much effort into the lead generation and sales process as we would like, but without the right tools it is difficult to track exactly what activity they are doing.
The main way to gain true visibility is to provide online sales tools for them. These should be tailored to support your sales process, helping make it easier for franchise owners to perform their sales activities and improve their business, but they will also allow you to monitor their activity and importantly bench mark it against the rest of the network. This will highlight areas where people are doing well (and so can be replicated across the network) and also the areas which need work.”
Read the rest of the article here.
Tags: business planning, finance, franchise a business, franchise business, franchise development, Franchise Finance, franchise growth, franchise information, franchise success, franchise suppliers, franchise tips, franchisees, franchising, franchising in the uk, franchisors, simon pullum