Web to print and how it can help your franchise business
Web to print technology can provide a great way for franchisors to give franchisees the responsibility for their own tailored local advertising, without compromising the brand. Ian Nicholson of Office Team explains:
“Web to print technology now offers franchisors the ability to offer franchisees the responsibility for tailored local advertising, without compromising the corporate brand guidelines.
Web to print is a printing technology and business process that enables you to print documents, brochures and marketing material on demand. It can ensure consistency of brand on clothing and printed material across your franchise network.
Short run, personalised printing
The flexible approach that web to print offers is highly effective for multi-sited franchise businesses, who can set up template marketing material to be tailored by branch address, promotion or offer date.”
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Tags: business planning, franchise, franchise business, franchise development, franchise information, Franchise Marketing, franchise suppliers, Ian Nicholson
January 23rd, 2013 at 3:00 pm
Web to print is ONE feature all franchises should have in their digital marketing portfolio. The right W2P tool can make your life much easier.
Just make sure to select an open system that allows you to 1. freely scale the system up and down 2. freely choose printer (and other output partners) connected to the system.