A good franchisors advice starts long before your business opens
Simon Bartholomew - Oscar Pet Foods Ltd
Franchisors need franchisees to be successful; they have experience in their business and know what makes a good franchisee. Good franchisors have taken time to develop a recruitment process to help you determine if you can be successful within their system. Like the franchise relationship this process needs to be open and honest. The recruitment process is important to both franchisor and franchisee and is designed to minimise the risk of opening an unsuccessful business.
You are entering a franchise to be able to benefit from the franchisors experience knowledge and training. This should include their experience in helping you decide if you have the right qualities to be a success in their business.
A Franchise Application
The majority of franchisors will ask you to complete various forms and possibly a profiling test. The information is required to help the franchisor assess your strengths and security. If you over state your position you can’t rely on their advice.
A Franchise Interview
Like Oscar Pet Foods most franchisors will include one or more interviews in their process, these interviews are not like job interviews and rely on both parties being honest about their needs and objectives. Don’t be tempted to over sell yourself to be approved. Be honest with your potential franchisor, it is in their interest to approve you if they really believe you can be successful. However it is in your interest to allow the franchisor to know everything they need to be able to use their experience to advise you on your chances of success and to be able to tell you if they believe you won’t succeed.
A Long Relationship
If the system works and after an open and honest exchange of information you are approved, your chances of success are greatly improved and you will have the foundation for a long and successful relationship with whichever franchise system you chose.
Simon Bartholomew is currently a member of the management team of Oscar Pet Foods and has worked in the franchise industry for 30 year. Simon is also currently the Regional Chairman (Northern Region) for the BFA.
Tags: choosing a franchise, franchise success, franchise support, franchisor, simon bartholomew, start a franchise
