A new direction with a franchise business
Joel Caws - Technical Director, Select Your Franchise
At different points in our lives, we all need to take time to reflect on the direction we are going and the future. This can often be true of our work or job situation. Sometimes, it might be just to confirm that the employment path you are on is the right one for now, or it might be that you feel its time for a change or to move on to something new.
If you are one of those who are considering your career future, then one aspect you might be thinking about it the possiblity of working for yourself, or becoming self-employed. Many people consider self-employment as it provides flexibility and the freedom to manage time as you wish whilst also providing a platform for you to earn a living and build a business venture that is your own.
However, the challenge can be finding something to do that is going to work and that will prove to be profitable. If you are lucky enough to have some great ideas that could work then you may well decide to build you own business on those ideas. But if you are one of those that need a little help in the ideas department then a franchise business could be just what you are looking for.
Starting up a franchise business is basically starting up your own business venture using somebody elses proven business idea. The advantage of this is primarily the fact that you are starting out with a business model which has already been tried and tested, so you know that in practise it can be the foundation to building a profitable business. In addition, most franchisors provide relevant training and support so that you can make the most of the franchise business and drive it to its fullest potential.
If you think that a franchise business could be the answer for you, the first step will be to determine the right kind of business for you. There are literally hundreds of franchise business systems operating in the UK and so identifying the right one for you can seem like a challenge at first. Fortunately, the advent of the Internet has helped remove much of this by the fact there are a number of different franchise directory websites available. These websites provide helpful search tools that let you filter down the many opportunities available into a short list that can fit your preferences and budget.
So, if you are considering starting up your own business, a franchise business could be just the new direction you are looking for.
Tags: franchise, franchise business, franchising, joel caws
Internet Marketing Strategies for Franchise Business – Part 1
The Internet is becoming ever more important for any franchisor that wants to grow their business. But how can you best harness this potential?
Nick Strong, MD of Select Your Franchise, discusses the importance of having a strategy for how your franchise business is marketed on the internet.
In Part 1, Nick looks at the importance of finding out what people are searching for online so that you can focus your internet marketing strategy effectively to target the right people with the right message.
In Part 2, Nick discusses different Social Media platforms such as Facebook, LinkedIn and Twitter, and looks at how these are important to your franchise business.
New Franchise Supplier Website Launches
Brian Duckett addresses the attendees of the Franchise Supplier Showcase
The 2011 Franchise Business Booster and Supplier Showcase was held this year at the National Motorcycle Museum on 18th November.
The event achieved its goal of saving franchisors the research required to seek out good suppliers of specialist products and services for their businesses. One franchisor summed the day up by saying “It would take me months or even years to discover all of these suppliers on my own”.
Another interesting view of proceedings came from the companies present who are taking their first steps in to franchising. Many were genuinely surprised that there are so many suppliers with offerings that are bespoke to the franchise sector. One commented “This is a whole new world for us and this event has opened it all up for us.”
The event is organised by The Franchising Centre and Chairman Brian Duckett commented “Franchisors tell us they like this event because it saves them time and effort sourcing suppliers. To support them further in this direction we have launched a new website that is a directory of franchise suppliers. We anticipate it will become the first port of call for any franchisor looking for a supplier and it’s even an easy name to remember: franchisesuppliers.co.uk”.
Once again proceeds from this event went to the Trussell Trust’s Food Bank charity.
For details of the 2012 Franchise Business Booster and Supplier Showcase or to find a franchise supplier visit www.franchisesuppliers.co.uk.
