What can I expect to find in a Franchise Operations Manual?
Nick Strong, MD - Select Your Franchise
In your search for the right franchise opportunity, you will doubtless come across mention of a “Franchise Operations Manual” but what is the purpose of this document and how might it assist you as a prospective franchisee?
A Franchise Operations Manual quite simply is the essence of the business model packaged in readable form. It should detail how the franchise is to be run, who does what, and provide any other information that will help you to run a successful franchise by running it to the same proven formula that the franchisor ran when establishing their initial business ideas.
The same as an Instruction Manual might work for your car, the Franchise Manual should give an overview of the operations of the business along with the basic principles to ensure it runs smoothly and operates as it has been designed to run.
Generally it should contain:-
- details of what personel are required to run the franchise and what their roles are
- details of the main business activities and how they should be performed and who should perform them
- details of the standard of work that is expected from the personel
- details of how the business and personel performance is measured, managed and how it can be improved
This is obviously not an exhaustive list but is a basic outline to those common elements you will find in most franchise operations manuals. Depending on the exact nature of the franchise business, you will doubtless find more information on specifics relating to that franchise.
Used properly, a Franchise Operations Manual is designed to be the franchisees ‘bible’ by which they can run a successful business.
Tags: franchise business, franchise manual, franchise operations manual, franchise opportunities
