Master Franchise into Europe – the London Gateway
Nick Strong
If you are considering new markets to expand into, the UK and mainland Europe is an obvious choice. With a history of stable economies and franchising success it represents one of the lower risk opportunities for growth.
There are of course differences across the region in areas such as language, culture, law and franchising practice, but a coordinated approach using our expertise and UK base as your European hub will help overcome these challenges.
THE CHALLENGE
International franchising is a high risk / high reward path to tread. A wrong move can have obvious financial consequences and cause long term damage to your brand. On the other hand, a well planned and executed strategy can bring great success. But where should you start?
THE FIRST STEP
London is a recognised gateway into the UK and all European markets. The International Franchising Centre provides a Gateway Fact Finding and Launch Workshop that prepares franchisors for the first step to a properly researched and planned European master franchising strategy. This intensive three day workshop brings together information from all of the relevant fields and will quickly help you decide if, where and how you might franchise into Europe.
The workshop is a combination of seminars, expert speakers and case studies designed to impart a lot of information to you in a short time. This means:
- You get the relevant facts from reliable sources on the ground
- You save time and money on long distance research
- You learn the “Must Do” things that increase the chances of success
- You learn the “Avoid At All Cost” pit falls that lead to expensive mistakes
- You will come away having developed the outline of a plan for European expansion
THE NEXT STEPS
Having done the workshop, whatever your timescales you will now have the information required to make informed decisions. We will remain your point of contact and can work with you in a number of ways to achieve your goals. And if for a period all you require is occasional conversations with us while you are deciding on your best course of action, fine. We’re here for you to talk to until you are ready to move.
Tags: franchise development, franchise growth, international business, International Franchising, nick strong
May 4th, 2010 at 9:49 pm
This is a great blog posting and very useful. I really appreciate the research you put into it