Five ways to lead a franchise network
Nick Strong - Franchise recruitment advisor
1. Be passionate about your mission, values, and the vision you have for your entire organisation.
Commit to doing whatever it takes to provide the right platform for success. Become highly involved and interested in what is going on, and what can be done to improve results. Kick off each day by meeting with the franchise development team. A quick review of the daily priorities, top candidates, and how you can assist in the process can do wonders!
2. Assuming you have the right franchise development team in place
When you consistently articulate your brand’s mission, values, and vision in a passionate way, you remind your team that you are all building something great together. Your entire organisation looks to you for leadership and hope for a better tomorrow.
3.Consistently evaluate your processes
If you have the right people in place, there is no need to micromanage. However, knowing and staying on top of key indicators-lead budget, lead flow, contact rate, qualification process, skill and training needs of the franchise development team, recruitment cost of each new franchise, expectations, and results-will give you better information and allow you to make course corrections along the way.
4.Become a motivator and give recognition where and when it is due
When asked how to motivate a sales team, my conclusion is always the same: find out how to motivate each individual on your team and eventually you will have a motivated team. When people know their leader believes in them and is pulling for them, they will also pull more for themselves, one another, and their leader. When achievements are made, lavish recognition and appreciation both privately and publicly. Recognition is a powerful motivator.
5. Commit to growing and getting better as an effective leader
As your own personal growth toward excellence continues, and as you “walk your talk,” others will be motivated to grow personally and professionally as they follow your lead. As you continue to improve and strive for excellence within yourself, they will be inspired to do the same. It is very important to your franchise development team to not only believe in the brand they represent, but to also believe in you as their leader. Strive to stay current in best practices and passionate about taking the steps needed to always improve. Make sure that your actions speak and support excellence and the values you want your entire organization to embrace.
Tags: example leadership, franchise development, franchise leadership, nick strong
